Loyalty and surprise your customers with online training

Educating your online customers not only improves their experience with your product or service, it also strengthens the relationship, reduces support costs and increases their loyalty.

At Actua, we have been helping companies like yours to transform training into a strategic tool for more than 20 years. Today we would like to share with you a powerful and still little explored idea: using a LMS platform for customer training.

Training, the key to loyalty

Learning Management System (LMS) platforms have traditionally been used for onboarding and employee development. onboarding and employee development. However, its application in the customer and partner training and partners represents a great opportunity for competitive differentiation.

Have you considered extending your LMS to your external network of customers, distributors or partners?

With a strategy of elearning for loyaltyyou can:

• Streamline onboarding of new customers.
• Reduce the burden on your support team.
• Ensure consistent technical and commercial discourse.
• Deliver a memorable brand experience.
• Increase retention and buybacks.

A well-trained customer understands your value better, feels supported and is more loyal..

Train your customers online with an LMS platform

If you want your customers to get the most out of your solution, you need more than a user manual. You need a LMS platform for customerssuch as Totarathat allows you to create, automate and scale training.

What are the benefits of an LMS for customer training?

1. Fast and scalable digital onboarding: creates customized training paths by customer segment. Reduces activation times and accelerates product adoption.
2. Fewer tickets, more satisfaction: trained customers generate fewer questions and fewer incidents. That translates into more autonomy, less burden on support and greater satisfaction.
3. Professional and consistent brand image: design a training experience aligned with your branding. Reinforce your positioning and the perception of value from the first contact.
4. Data for continuous improvement: measure every step, make decisions based on real data.

• What courses do your customers complete?
• Where do they stop?
• What content generates the most engagement?

Where to start?

At Actua, we accompany you throughout the process to launch your customer training strategy with an LMS. customer training strategy with an LMS :

• We define the training strategy with you.
• We implement an LMS platform adapted to your needs.
• We create impactful content: videos, interactive pills, simulators, etc.
• We help you measure, optimize and scale the experience.

Training your customers is no longer an option. It’s a competitive advantage.

Success stories: Wallbox, Stuart and Ekon

Companies such as Wallbox, Stuart o Ekon have already adopted this approach. Thanks to a strategy of customer and channel traininghave achieved:

• Better understanding of the product.
• Reduction in response times.
• Higher satisfaction and NPS.

Do you want to know how to train your online customers?

Speak to one of our experts and find out how an LMS can help you improve loyalty, reduce support costs and increase the perceived value of your brand.

You can also download our free ebook: “Extended Enterprise: The strategy that extends training to all groups in the organization.”with case studies from Revlon, Wallbox and Kids&Us.