Celebrating 20 years of Actua!

Turning 20 is not a trivial challenge… In this 2024, Actua celebrates two decades of innovation, passion and transformation. On July 12, in the heart of La Barceloneta, we gathered to commemorate this milestone with the people who make it possible every day: employees, collaborators, friends and family.

In these 20 years, we have faced our own challenges, but every obstacle has been an opportunity to grow and become stronger. We remain committed to transforming challenges into opportunities, relying on the creativity of our team and our values to make a positive impact with every step we take and navigate toward a future of infinite possibilities.

Mario Planas, founder and CEO of Actua, under the theme of the party “The Wave Festival”, shared a reflection on the future of the company, the industry and the challenges we will face.

Here are his inspiring words:

Why “The Wave Festival”?

The first wave was marked by digitalization, internet and globalization. We saw how it was born and how, little by little, it became big and transformed business, the economy and people. Who is not a cell phone junkie today?

20 years ago, I ventured to catch this wave from the beginning and surf it. First alone, and then slowly incorporating new collaborators until Actua, together with you, became a reference in the Spanish market.

Who can boast today of having more than 800 clients? Congratulations, surfers!!!!

If you look at the horizon, you’ll see a new wave forming in the distance. See it? It’s the Artificial Intelligence wave!

In March 2023, Chat GPT-4 was launched. Although we may not yet see substantial changes in our environment, this technology will radically change all industries and sectors, including our own. We will encounter AI in every corner and see social and political changes never seen before.

Are we ready?

This new wave of radical transformation, of AI-powered disruption that we are about to experience, puts us in a privileged position to compete with the Big Players. Yes, the mainstream, the status-quo of the big suppliers in our industry are bigger, have more resources, better contacts in our industry are bigger, they have more resources, better contacts, but they lack something crucial: they don’t excite their customers..

Responding to our rebellious spirit, we want to help organizations design unique and high-impact digital training experiences. Not all of them; only those aligned with our values, who want to break out of the mainstream, be different and are passionate about innovation and change.

We want to empower our clients: Training and Development, Operations, Marketing departments to have the most innovative, most efficient, most creative, and if possible more disruptive online training ecosystem, and only we can do that:

With Open Source, open source technology, combined with customized AI implementation, we offer the answer to rigid, standardized systems that are poorly adapted to the needs of organizations.

Obviously the Big Players will sell more, but we will have the freedom to create training spaces for employees, customers, and distributors that are extraordinarily more inspiring, more effectiveand, above all, evolve in the direction that each customer needs. To the standard, we say, Be Unique To the mainstream, to the status quo, we say, Be Rebel: Be Rebel, Be Rebel: Be Rebel To vendor-controlled systems, we say, Be Empowered: Be Powerful

…In 6 words:

Be Unique, Be Rebel, Be Powerful