{"id":13555,"date":"2025-10-23T08:38:53","date_gmt":"2025-10-23T08:38:53","guid":{"rendered":"https:\/\/actuasolutions.com\/recursos\/5-digital-accessibility-mistakes-that-could-affect-your-business\/"},"modified":"2025-10-23T08:38:53","modified_gmt":"2025-10-23T08:38:53","slug":"5-digital-accessibility-mistakes-that-could-affect-your-business","status":"publish","type":"resource","link":"https:\/\/actuasolutions.com\/en\/recursos\/5-digital-accessibility-mistakes-that-could-affect-your-business\/","title":{"rendered":"5 digital accessibility mistakes that could affect your business"},"featured_media":13365,"template":"","meta":{"_acf_changed":false},"categoria":[],"class_list":["post-13555","resource","type-resource","status-publish","has-post-thumbnail","hentry"],"acf":{"resource_type":"Blog","resource_featured":"No","show_date":"true","subtitle":"","resource_content":"<img class=\"alignnone wp-image-13366\" src=\"https:\/\/actuasolutions.com\/wp-content\/uploads\/2025\/10\/accesibilidad-2-300x100.png\" alt=\"\" width=\"1070\" height=\"357\">\n\n<a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Did you know that almost 96% of major websites do not meet basic accessibility standards?<\/span><\/a><span style=\"font-weight: 400;\">  Discover 5 common digital accessibility mistakes companies make and how to avoid them.<\/span>\n<h2><b>Did you know that your digital content could be leaving out 1.3 billion people?<\/b><\/h2>\n<span style=\"font-weight: 400;\">Far from being an exaggeration, it is a reality: the majority of websites are still not accessible.By 2024, almost 96% of the world's most visited pages will be accessible. <\/span><a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\"><b>96% of the world's most-visited pages did not comply<\/b><\/a><span style=\"font-weight: 400;\"> did not meet basic accessibility standards, with an average of 57 errors per page. <\/span><b>57 errors per page<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">The figures are worrying, and rightly so. More than   <\/span><b>1.3 billion people in the world live with some type of disability.<\/b><span style=\"font-weight: 400;\">, y <\/span><b>2.5 billion depend on assistive technologies<\/b><span style=\"font-weight: 400;\">  to surf the Internet. Digital accessibility is no longer just a question of ethics or inclusion, it is also a   <\/span><b>a key factor in corporate reputation and performance<\/b><span style=\"font-weight: 400;\">.<\/span>\n\n<span style=\"font-weight: 400;\">And we're not just talking about websites, it also affects all digital content, from online training courses and presentations to corporate documents or internal materials.<\/span>\n\n<span style=\"font-weight: 400;\">The silver lining is that you still have time to get it right. While many competitors are still stumbling over the same mistakes, you can get ahead of the curve by creating digital experiences that are truly accessible to everyone.<\/span>\n\n<span style=\"font-weight: 400;\">In this article we tell you the 5 most common digital accessibility mistakes and how to avoid them.<\/span>\n<h2><b>Key Points<\/b><\/h2>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital accessibility directly impacts your company's bottom line: <\/b>from <span style=\"font-weight: 400;\">legal compliance and market reach, to talent retention and brand reputation.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Accessibility issues often stem from assumptions about how people use digital content, so it's crucial to test your content from multiple perspectives.<\/b><span style=\"font-weight: 400;\"> about how people use digital content, so it's crucial to test your content from multiple perspectives.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Many accessibility settings are simple<\/b><span style=\"font-weight: 400;\"> once you understand what to check, from writing descriptive alternative text to maintaining a proper heading hierarchy.<\/span><\/li>\n<\/ul>\n<h2><b>What is digital accessibility? A quick reminder <\/b><\/h2>\n<span style=\"font-weight: 400;\">Digital accessibility ensures that your websites, applications and digital technologies are designed so that all people can access, understand and use them without barriers.  <\/span>\n\n<span style=\"font-weight: 400;\">Just as you wouldn't build an office without access ramps, you shouldn't create digital content without accessibility features such as screen reader support and intuitive layouts.<\/span>\n\n<img class=\"alignnone wp-image-13387\" src=\"https:\/\/actuasolutions.com\/wp-content\/uploads\/2025\/10\/accesibilidad-3-300x141.png\" alt=\"\" width=\"1083\" height=\"509\">\n<h2><b>The cost of digital accessibility errors<\/b><\/h2>\n<span style=\"font-weight: 400;\">Imagine launching a training course that 20% of your employees can't complete, or creating an advertising campaign that some of your potential customers can't consume. These real-world examples show how inaccessible content can generate significant costs for your company at different levels: <\/span>\n<h3><b>Legal risk<\/b><\/h3>\n<span style=\"font-weight: 400;\">Demands for accessibility <\/span><a href=\"https:\/\/adasitecompliance.com\/2023-ada-web-accessibility-lawsuit-statistics-full-report\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">are increasing every year<\/span><\/a><span style=\"font-weight: 400;\">putting companies at greater financial risk. In 2023 alone, thousands of businesses faced lawsuits related to the Americans with Disabilities Act (ADA). <\/span>\n<h3><b>2. Market loss<\/b><\/h3>\n<span style=\"font-weight: 400;\">Those 1.3 billion people with disabilities represent <\/span><a href=\"https:\/\/www.weforum.org\/stories\/2024\/05\/want-a-future-ready-a-city-make-it-accessible\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">8 trillion dollars<\/span><\/a><span style=\"font-weight: 400;\">  in disposable income. If your content is not accessible, you are leaving out a huge audience full of opportunities. <\/span>\n<h3><b>3. Talent drain<\/b><\/h3>\n<span style=\"font-weight: 400;\">Inaccessible tools or training can exclude employees with disabilities, making it difficult to attract and retain talent.<\/span>\n<h3><b>4. Damage to brand reputation<\/b><\/h3>\n<span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.weforum.org\/stories\/2024\/11\/inclusive-accessible-product-design-disabilities\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">92% of consumers<\/span><\/a><span style=\"font-weight: 400;\">  prefer companies that prioritize accessibility. Inaccessible content not only excludes users, but also damages your reputation. <\/span>\n<h2><b>What mistakes are companies making? Here are the 5 most common and how to avoid them. <\/b><\/h2>\n<h3><b>Error 1: Colors that make reading difficult<\/b><\/h3>\n<a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Nearly 81% of the websites<\/span><\/a><span style=\"font-weight: 400;\">  have contrast problems in the text, making it difficult to read. In addition, many rely solely on color to convey information or use excessively bright backgrounds, worsening the experience. <\/span>\n\n<span style=\"font-weight: 400;\">Poor color choices affect everyone, from people with color blindness or low vision to those who view content in bright light or after many hours in front of the screen.<\/span>\n<h4><b>How to avoid it<\/b><\/h4>\n<span style=\"font-weight: 400;\">Color accessibility is one of the easiest <\/span><b>easiest settings to implement<\/b><span style=\"font-weight: 400;\">. Here are some practical recommendations:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow the WCAG contrast guidelines.<\/b><span style=\"font-weight: 400;\"> The <\/span><a href=\"https:\/\/www.w3.org\/WAI\/standards-guidelines\/wcag\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Web Content Accessibility Guidelines (WCAG<\/span><\/a><span style=\"font-weight: 400;\">) recommend a minimum contrast ratio of 4.5:1 for most texts. In large texts (18 pt or more), it may be sufficient to use   <\/span><b>3:1<\/b><span style=\"font-weight: 400;\">although it is always advisable to prioritize legibility.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uses contrast checking tools<\/b><span style=\"font-weight: 400;\">. Tools like this  <\/span><a href=\"https:\/\/webaim.org\/resources\/contrastchecker\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">color contrast tester<\/span><\/a><span style=\"font-weight: 400;\">  allow you to test your color schemes in seconds, without the need for calculations. In addition, there are other contrast validators that you can also use for website-level audits to help you identify large-scale problems. <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add more than one visual cue.<\/b><span style=\"font-weight: 400;\">  Don't rely on color alone to convey information. Accompany error messages with icons or descriptive text. Color can reinforce meaning, but it should not be the only channel.  <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test with real users.  <\/b><span style=\"font-weight: 400;\">Involve visually impaired people in testing your content. Their feedback will help you design more inclusive experiences. <\/span><\/li>\n<\/ul>\n<h3><b>Mistake 2: Writing a bad alternative text (or not writing it at all)<\/b><\/h3>\n<span style=\"font-weight: 400;\">The alternative text -o <\/span><i><span style=\"font-weight: 400;\">alt text<\/span><\/i><span style=\"font-weight: 400;\">- describes images to those who cannot see them. Embedded in an image's HTML code, it allows screen readers to convey your visual content, provides context when images don't load, and helps search engines better understand your visual assets. <\/span>\n\n<a href=\"https:\/\/webaim.org\/projects\/million\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">More than half of the websites<\/span><\/a><span style=\"font-weight: 400;\">  don't have alternative text, but that's only part of the problem. When companies do add it, they often get it wrong. Common mistakes include writing descriptions that are too long, omitting key details, or including keywords such as \"business team meeting corporate office\".   The result? Assistive technology users and others who cannot see your images have a frustrating and incomplete experience.<\/span>\n<h4><b>How to avoid it<\/b><\/h4>\n<span style=\"font-weight: 400;\">Writing an effective alternative text is a skill that anyone can develop. Here's how to do it properly: <\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Determines whether alternative text is necessary.<\/b><span style=\"font-weight: 400;\"> For purely decorative images, accessibility guidelines recommend using an empty attribute (<\/span><span style=\"font-weight: 400;\">alt=\"\"<\/span><span style=\"font-weight: 400;\">) in the alt text field. However, if omitting alt text might make users feel left out or lose context, consider adding it anyway. Even decorative photos can enhance the user experience if they complement the message.  <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be brief and precise.  <\/b><span style=\"font-weight: 400;\">Try to keep descriptions to no more than 250 characters, as many screen readers and platforms tend to have limits. Also, most users prefer short, concise descriptions. If an image requires a longer explanation, use a caption or include additional details in the surrounding content.  <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prioritize clarity and relevance.  <\/b><span style=\"font-weight: 400;\">Omit phrases such as \"this is an image of...\" or \"photo showing...\", because screen readers already communicate that information. Instead, describe   <\/span><b>what provides value or context<\/b><span style=\"font-weight: 400;\">  within the content. If relevant, mention recognizable places, people or objects. <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tests accuracy.  <\/b><span style=\"font-weight: 400;\">Cover the image and read your alt text. Does it convey the purpose or meaning of the image? If not, adjust it until it does.  <\/span><span style=\"font-weight: 400;\">\n<\/span><\/li>\n<\/ul>\n<img class=\"alignnone wp-image-13357\" src=\"https:\/\/actuasolutions.com\/wp-content\/uploads\/2025\/10\/accesibilidad-300x168.png\" alt=\"\" width=\"1036\" height=\"580\">\n\n<i><span style=\"font-weight: 400;\">For example, <\/span><\/i><a href=\"https:\/\/www.articulate.com\/es\/360\/?utm_source=google-sem&utm_medium=cpc&utm_term=plataforma%20articulate%20360&utm_campaign=ggl%7Csem%7Ca360%7Cbrd%7Ctrial%7Ces%7Ces%7Cprospecting%7Cbrand%7Call%7Cexact%7Ccore%7Ceg&utm_content=1001&lqid=engine:google%7Ccampaignid:22152799368%7Cadid:778204377267%7Cgclid:CjwKCAjw3tzHBhBREiwAlMJoUiSseVt06561PHVTodbIyxJvGjkUw2aOkg4E3JBTmJQGgI6C_QtSWRoCuT8QAvD_BwE&gad_source=1&gad_campaignid=22152799368&gbraid=0AAAAACeTYm8bcVCjGv4CxVivqCQ0JKhLA&gclid=CjwKCAjw3tzHBhBREiwAlMJoUiSseVt06561PHVTodbIyxJvGjkUw2aOkg4E3JBTmJQGgI6C_QtSWRoCuT8QAvD_BwE\"><i><span style=\"font-weight: 400;\">Articulate<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">  used the image above in a marketing campaign-highlighting how a Rise microlearning course can help learners digest complex topics with ease. Following alt-text best practices, we could write: <\/span><\/i>\n\n<i><span style=\"font-weight: 400;\">\"A chocolate cupcake with white frosting and colorful sprinkles holds a pink cookie-shaped phone containing an 'Onboarding 101' course. A bite taken from the phone symbolizes how microlearning helps students digest complex topics.\"<\/span><\/i>\n<h3><b>Mistake 3: Breaking the hierarchy of headings<\/b><\/h3>\n<span style=\"font-weight: 400;\">Many companies treat <strong>headers<\/strong> as simple formatting tools, but these markers don't just serve to make text larger or bold-they're a <strong>vital roadmap for navigating your content.<\/strong><\/span>\n\n<span style=\"font-weight: 400;\">Screen reader users rely on heading levels to skim through content, jumping from one section to another. When companies skip heading levels or use them incorrectly, they disrupt this structure. <\/span>\n<h4><b>How to avoid it<\/b><\/h4>\n<span style=\"font-weight: 400;\">Creating a proper heading structure is easy if you follow these recommendations:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use headings only to structure the content.<\/b><span style=\"font-weight: 400;\">  Resist the temptation to use headings just to make text larger or bold. If you need to highlight text, use other formatting options such as text boxes or bold text. <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Follow the hierarchy.<\/b><span style=\"font-weight: 400;\">  Your heading structure should follow a logical sequence. Think of it as an outline where each level provides more detail about the previous one, like this: <\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><b>H1<\/b><span style=\"font-weight: 400;\">: Main title of the page (use only one per page)<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><b>H2<\/b><span style=\"font-weight: 400;\">Main sections<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><b>H3<\/b><span style=\"font-weight: 400;\">: Sub-sections of H2<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"2\"><b>H4<\/b><span style=\"font-weight: 400;\">: Sub-sections of H3<\/span><\/li>\n<\/ul>\n<\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test your structure.<\/b><span style=\"font-weight: 400;\">  Check your headings in isolation. Do they clearly describe your content? Can anyone understand the organization of your page just by reading the headings?  <\/span><\/li>\n<\/ul>\n<h3><b>Mistake 4: Ignoring keyboard accessibility<\/b><\/h3>\n<span style=\"font-weight: 400;\">Many people with motor disabilities, or who use assistive technologies such as screen readers or speech recognition software, rely on keyboard navigation, using the <em>Tab, Enter<\/em> and arrow keys to move through the user interface. However, <strong>much digital content is still designed exclusively for mouse navigation.<\/strong> <\/span>\n\n<span style=\"font-weight: 400;\">Imagine filling out a form where tabbing between fields randomly jumps all over the web page. Frustrating, isn't it? Problems like this can make a website unusable for keyboard-only users.  <\/span>\n<h4><b>How to avoid it<\/b><\/h4>\n<span style=\"font-weight: 400;\">Here's how to check if your content is keyboard accessible:<\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigate without a mouse.<\/b><span style=\"font-weight: 400;\">  Every interactive element-buttons, links, form fields, drop-down menus-must be accessible by keyboard navigation. You can test this by navigating through your content without using the mouse. Can you reach all the elements by just pressing the    <\/span><i><span style=\"font-weight: 400;\">Tab<\/span><\/i><span style=\"font-weight: 400;\">keys, the arrow keys and the <\/span><i><span style=\"font-weight: 400;\">Enter<\/span><\/i><span style=\"font-weight: 400;\">Can you get out of the modal pictures? <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep the focus visible.<\/b><span style=\"font-weight: 400;\">  Users need to know where they are on your page, so it is crucial that a clear visual indicator always shows which element has the keyboard focus.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Maintain a logical order.<\/b><span style=\"font-weight: 400;\">  The tab order should follow a natural reading pattern. In most Western languages, that is from left to right and top to bottom, while languages such as Arabic and Hebrew are read from right to left. Regardless of the language, if an item appears first visually, it should be first in the tab order.  <\/span><\/li>\n<\/ul>\n<h3><b>Mistake 5: Designing without taking everyone into account<\/b><\/h3>\n<span style=\"font-weight: 400;\">It's not uncommon to make assumptions about how people use digital content. Perhaps we think we're being clear when we write \"Click the orange button at the top\" or \"Use the menu on the left.\" However, these prompts can confuse users who rely on assistive technologies, have color blindness, or access content from mobile devices.  <\/span>\n<h4><b>How to avoid it<\/b><\/h4>\n<span style=\"font-weight: 400;\">Creating inclusive content means thinking beyond our own way of perceiving and interacting with digital spaces. Here are some strategies to avoid this mistake: <\/span>\n<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Write location-independent instructions.<\/b><span style=\"font-weight: 400;\">  Never assume that items will appear in the same place for everyone. Instead of \"Click the button on the right,\" use descriptions like \"Select the 'Register' button to continue.\" This works regardless of screen size, device, or how someone accesses your content.  <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Label interactive elements clearly<\/b><span style=\"font-weight: 400;\">. Links, buttons, and form fields must have  <\/span><b>descriptive and specific texts<\/b><span style=\"font-weight: 400;\">. Avoid generic phrases like \"click here\" or \"submit\". Instead, use phrases like \"explore our pricing plans\", \"submit the registration form\" or \"open the configuration menu\". <\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Design with multiple senses in mind<\/b><span style=\"font-weight: 400;\">. All information should be accessible in multiple ways. Required fields? Mark them with colors and text. Navigation menus? Make sure they work with both mouse and keyboard.    <\/span><\/li>\n<\/ul>\n<h2><b>Create accessible digital experiences<\/b><\/h2>\n<span style=\"font-weight: 400;\">Digital accessibility is about <\/span><b>understanding and respecting how different people interact with your content<\/b><span style=\"font-weight: 400;\">. Before making a design decision, ask yourself:  <\/span><i><span style=\"font-weight: 400;\">How would different people interact with this content?<\/span><\/i><span style=\"font-weight: 400;\">  What barriers might they encounter and how can we remove them? <\/span>\n\n<span style=\"font-weight: 400;\">Remember: when we design with everyone in mind, we are creating better experiences for all users, regardless of their capabilities. That's not just accessibility, that's   <\/span><b>good design.<\/b>\n\n<b>At Actua, we <\/b>believe that digital accessibility not only improves the experience of individuals, but also the impact of organizations. <b>If you want to learn how to put these principles into practice, we invite you to watch our <\/b><a href=\"https:\/\/actuasolutions.com\/recursos\/cursos-elearning-accesibles\/\"><b>webinar on digital accessibility<\/b><\/a><b>where we share strategies and real examples to design more inclusive content. <\/b> \n\n\u00a0\n\n\u00a0\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">Article created in collaboration with <\/span><a href=\"https:\/\/www.articulate.com\/es\/\"><span style=\"font-weight: 400;\">Articulate.<\/span><\/a><\/p>","resource_form":"","resource_file":null,"webinar_id":"","webinar_date":"","custom_questions":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 digital accessibility mistakes that could affect your business - 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